This set of video works looks at the vast array of signs and symbols found in public space. Some of the works depict the public iconosphere; others barge right into it.
A whole multitude of the signs that make up contemporary iconography appear here: all sorts of logos, trademarks, cultural symbols and signals of various kinds. Signs and symbols play all their assorted roles in these works: They regulate, they persuade, they inform; they also take seemingly neutral functions. Their presence can have multiple layers of meaning; it may go unnoticed or be obnoxiously pushy. One of the works refers to a theory of Wittgenstein’s that applies neatly to the entire collection: “What signs fail to express, their application shows. What signs slur over, their application says clearly.”
